In 1997, Tom Peters wrote an article for Fast Company called The Brand Called You. I have been thinking a lot about how this applies to direct sellers and Network Marketers.
I can’t think of an industry where the Brand Called You is more important
The right product, compensation, corporate leadership, field leadership and timing are vital, but most people will get started in the Network Markting industry based on the reputation of another person.
If you are out talking with potential business partners, sharing your products and promoting your business, you can pretty much count on the fact that people will be checking you out.
What does Google say about You, the brand? Go Google yourself now and see.