In 1997, Tom Peters wrote an article for Fast Company called The Brand Called You. I have been thinking a lot about how this applies to direct sellers and Network Marketers.
I can’t think of an industry where the Brand Called You is more important
The right product, compensation, corporate leadership, field leadership and timing are vital, but most people will get started in the Network Markting industry based on the reputation of another person.
If you are out talking with potential business partners, sharing your products and promoting your business, you can pretty much count on the fact that people will be checking you out.
What does Google say about You, the brand? Go Google yourself now and see.
It’s fun and actually quite telling to Google oneself.
Good to see you blogging here, Ty!
It really is especially true for MLM. Ironically too many people are branding Gurus or their affiliate programs for free or even for a loss to begin with - if they pay to opt-in. I agree that the best long term approach for true success is branding your self … the best sales tool is buidling relantionships and credibility … by branding yourself … you are the ultimate product-
True Networkers are relationship builders. Their not in it anymore for the Kill! ( no not Kill, recruit) LOL
The challenge becomes, who they left a good impression on. When you turn the recruiting switch off and leave the door open to build the relationship, you also leave the door open for the new friend to ask more of what you do.
The days are fast leaving that you slam it down their throat! As the old saying goes, some will, some won’t, so what next! That old adage leaves a bitter taste in most peoples mouth.
Everyone has their own drama going on in their lives, and they may not be ready to listen when you speak with them. Love them where their at!! They will appreciate you later!!
Leave the Brand, That you can be a friend First and a recruiter Last!
Ty, Keep up the great work!!
Ty, I just read your newsletter, and you’ve got me curious…how do we go after the warm market differently than we did in the 90’s. I was glad to hear you say that the warm market is still there.
I signed up for your newsletter, a little reluctantly, but the more I read the more I like your style, and I like what you say. You make so much sense, and I feel like I am not getting “hype” from you.
Thanks,
Carol
Ty, thanks for all of your inspiration!
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