I hear a lot of people saying: “I need to get on Twitter” or “I’ve got to learn how to market on Facebook”. Well, that’s all jim-dandy and those are great things to do, but do you have an overall marketing game plan?
Let’s say that you have a million people following you on Twitter. Now what?
Maxed out your Facebook friends? Okey dokey. What good is that doing you?
The tools (Twitter, Facebook, Youtube, etc) are useless without a strategy.
The fundamental strategy behind my game plan is to build trust and influence with people in my niche by providing a continuous flow of high quality content, training, help and guidance.
Here’s how I implement my plan:
- Update my home base (my blog) with great content on a consistent basis (for me, that’s 3-4 times a week).
- Let my Twitter followers and my Facebook friends know about my update. (It’s not about learning Twitter or Facebook. It’s about telling your followers and friends about your great blog content.
- Let my opt in subscribers know about my update.
- Respond to comments from readers and subscribers. (Uplift, encourage and offer guidance)
- Occasionally let people know I am in business.
Number 5 is a tricky one so let me explain:
Everything I have ever done online since 2003 has been directly related to building my Network Marketing business.
Why do I give away my 7 MLM Web Secrets for free, when I could be charging for that content?
Because I know that roughly 25% of the people that opt in to my secrets are not currently involved with a Network Marketing company. Yes, you read that right. 25%! So 25% of the people that opt in to my list are potential business partners for me in my Network Marketing business. I am a Network Marketer first, in fact, I even do (GASP!) live meetings from time to time.
I also have a link at the top of my blog that says “Opportunity”. I see too many people keeping their Network Marketing business a secret when their business is the main reason they do what they do. It’s never a good idea to push your opportunity down people’s throats but keeping it a secret is not good either. This is certainly a topic that we will need to dig deeper in to in the future.
For now, have you ever drawn out your game plan?
You are 100% correct. Look at a soccer team that has no strategy.
They have all the skills; they can run, dribble the ball, pass the ball, and kick the ball.
Now you throw 11 of them out on a field and say “go win.”
They would have no chance if they didn’t know where each person should be on the field, or what to do with the ball once they got it. They would most definitely lose.
It’s the exact same thing with our business.
I would go even further and say not only do you need an overall strategy, but you also need a daily strategy in order to truly be successful. Think of it like soccer practice
Great post Ty!
Michael Novak´s last blog ..The Best Industry to Learn Leadership
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Ty Tribble Reply:
July 21st, 2010 at 1:53 pm
Great analogy, Michael. My good friend and mentor, Bo Short would tell you that it’s all about practice.
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Inez Aldridge Reply:
August 9th, 2010 at 10:10 am
Ty,
This post was right on time. Being a baby boomer, sometimes all of the emphasis on social media doesn’t seem to make a lot of sense if you’re doing it, just for the sake of saying you’re on Twitter & FB.
But Social Media with a purpose and a strategy – that could be the “tipping point” for my biz. Thanks so much!
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Hey Ty,
I have to say that is exactly what I do and follow. I’ll tell you that it hasn’t failed me yet. It’s a plan that works only if you work it.
Nothing is failed proof. But that plan works!
Chat with you later…
Josh
Josh Garcia´s last blog ..Effective Link Building Strategy You Don’t Want to Ignore
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Ty Tribble Reply:
July 21st, 2010 at 1:54 pm
Hey Josh, thank you so much for contributing here. Racing now to read your link building strategy!
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If you don’t have a plan, you have nothing.
I also think people view social media as their lead generation cash cow. – Wrong way to view it!
For me social media is about building relationships, offering transparency and getting to know people a more. If I get a lead out of that great, but I do not base the bread and butter of my business around social media. (that’s just crazy)
I definitely agree that your business shouldn’t be hidden. The option to join you should be there for people to do just that IF THEY WANT TO.
Shoving your business down peoples throat has never worked, has it?
Awesome value as always Ty.
Chat soon
Dwayne
Dwayne Huggins´s last blog ..ARGH I Lost 4-000 On PPC
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Ty Tribble Reply:
July 21st, 2010 at 1:56 pm
Thanks Dwayne. I recently saw someone who is using Facebook as her strategy and she is doing well with it, (for now), but believe me I also know people who put all of their eggs in the Google PPC basket and now they are desperately seeking a solution.
Meanwhile back at the ranch, our blog (home base) strategy is long term and controlled by one person YOU!
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Todd Copen Reply:
July 22nd, 2010 at 9:56 am
Hello Ty. I read a blog post a couple days ago written by you about this Google slap thing. I was wondering if you could provide a little more insight about this mess? I am just starting out with internet marketing and i have recently read some books that highly recommends a person to start using and learning Google ad words. Is there still serious money involved and how would you recommend starting off my game plan? If you wouldn’t mind could you give me your opinion?
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Ty Tribble Reply:
July 22nd, 2010 at 10:03 am
Hey Todd, I use Google Adwords. In fact, I started using Google Adwords in 2003-2004, so I’m not saying don’t do it. I’m basically saying you have very little control over what Google decides is “OK” on Google Adwords. I believe that the long term “play” in marketing online is having your own home base aka blog that you have 100% control over (called self hosting). That’s not blogspot or wordpress.com.
If you want to grab a bunch of stuff from me for free on the subject of Internet Marketing here are a couple of sources:
http://www.MLMWebSecrets.com (7 files that helped me build a 7 figure business)
http://www.tytribble.com./blogvideos (3 hours of free training on blogging)
Dwayne Huggins Reply:
July 22nd, 2010 at 1:25 pm
Hey Ty
Eggs in one basket is never a good idea.
I think if used smartly people can benefit from all forms of marketing, but each one has to be used in the right manner otherwise it will be a waste of time.
Dwayne
Dwayne Huggins´s last blog ..Is Social Media Killing Your Internet Marketing Business
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Yes, you are correct it will pointless to have a great amount of followers if we don`t have a strategy.
Regarding to hidding our opportunity is a recommendation of Attraction Marketers, but now with your opinion I am confused
Great post!
Ramiro Trevino´s last blog ..Sources Of Residual Income To Help Anyone Achieve Financial Success
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Ty Tribble Reply:
July 22nd, 2010 at 8:41 am
I don’t think attraction marketing is about hiding the opportunity at all. It’s about leading with something other than the opportunity. You hide your opportunity too well and you won’t get any sign ups at all!
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Hey Ty, I like your last part of your post.”5. Occasionally letting people know you are in business”.
Hah! People do 2 things, which is to let people know they are in business every 5 mins on twitter and facebook (somehow spamming!), or never let people know they are in network marketing.
There are people who are in network marketing, just to sell network marketing affiliate programs. What’s your take on this Ty?
Ding Neng´s last blog ..MLM Blog Secrets by Ty Tribble My Real Review After 4 Weeks
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Ty Tribble Reply:
July 22nd, 2010 at 8:36 am
Well, I can’t make choices for people, but I know that the top internet marketing leaders in the Network Marketing field that I know personally still build their own business. (Ann Sieg and Mike Dillard). I don’t remind people about my business every 5 minutes. I try to give great value and a gentle reminder once in a while that I have a business if they are looking for one.
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Hey Ty,
You’re so right. Gotta have that plan.
I’ll admit that when I started my blog I didn’t know what the heck I was doing. I just started writing and posting.
Amazing how quickly we can learn things as we keep plugging away.
Since then I have developed a plan and it’s constantly improving as I constantly improve myself.
Thanks for another quality post!
Susanna
Susanna Hess´s last blog ..What Does My Blog Have In Common With The LA & Sydney Airports
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Ty Tribble Reply:
July 22nd, 2010 at 8:17 am
Susanna, at one point in 2003 I was ready to quit because for what seemed like forever, I only had one reader. I kept writing because I thought I might be able to connect with that one person. Turned out the one person was actually me in my stats.
it is so much easier today to gain targeted traffic with social media.
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Heather C Stephens Reply:
July 22nd, 2010 at 10:31 am
Ty, you made me laugh at this because we’ve all been there in our journey or will be there at some point!
I LOVE that you shared that even when you were ready to quit you kept writing because you thought you might be able to connect with that ONE person in your stats.
I think that is a great lesson in perseverance that anyone building a business or reaching for a goal needs to remember & learn from. Continuing to post content, gave you practice, knowledge, and experience. Those are the very things that add value to all the people who are following you now.
Thanks for sharing your story!
Heather C Stephens´s last blog ..How to Get More Network Marketing Leads to Opt-in to Your List
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Ty, I loved what you said here. I enjoy reading your posts as they always seems to getme back on track.
Thank you for the advice and we will continue to keep pluggin away!
Darcy
Darcy Dullum´s last blog ..What Is A Mailing List
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Ty Tribble Reply:
July 22nd, 2010 at 8:09 am
Hey Darcy,
Glad I can help. Even after 7 years of blogging, I am still learning. Geez, after 20 years of marriage I am still working and learning about being a husband. It’s a fun journey.
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Your blog is your “living room” invite people over to see you and yes see your business.
Once you have them in your “living room” goal is to keep them there as long as possible, and offer ways and reasons for them to come back.
If you have a dinner party and it sucks, no one will come back,, right? But if you have a kick ass party, people will be begging for an invite and friends will tell friends about the crazy fun parties you throw..
treat your blog the same way.
Great tips Ty
John Paul Aguiar´s last blog ..Shoemoney System Weapons Of Marketing Blueprint
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Thanks for the synopsis, Ty. I like that you’re concise and…”pithy”. I’ve been printing some of your posts and taping them to my computer. I find they help me stay on track and avoid unnecessary distractions from the things that really produce results.
John Zehr´s last blog ..The “No-Work- Sit-On-Your-Butt- Rake-In-The-Dough” MLM
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Ty Tribble Reply:
July 22nd, 2010 at 10:19 am
I suspect that people will be Googleing “pithy” based on this comment. = )
Thanks for letting me know that the material is helping you.
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Hi Ty, thanks for sharing this post. Having a gameplan and a strategy in your business is a must if you want to succeed in the long run. If you don’t know how to put content on a consistent basis, then there is no way you can go out on facebook and twitter to market. You have no business there if you dont put out valuable content to your niche. On my side, what I do is I follow my marketing schedule and marketing guide and focus on my gameplan.
Also just wanted to add this that having an OPPORTUNITY tab on your blog is great if your blog is the system you use to build your network marketing business. But if lets say you are leveraging another proven system, you may want to funnel them first to your affiliate programs for added value before you want to funnel them to your back end….. Just my 2 cents
Sonny Lanorias´s last blog ..How To Explode Your Network Marketing Business
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Ty Tribble Reply:
July 22nd, 2010 at 10:18 am
Thanks Bro. Great points and I appreciate your leadership.
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Great Sytem, Ty! I love getting your email on the new posts! It’s how I knew to come back and see this one
It works! 
Definitely putting it into play.
Thanks so much — Staci
Staci Gauny´s last blog ..How Rockin Your Way To Be A Hedgehog Can Lead to Your Success
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Ty Tribble Reply:
July 22nd, 2010 at 10:09 am
Thanks Staci and I love getting your comments! By the way, I really like your Social Media icons. I had some picked out for TyTribble.com that were in the shape of a martini, wine glass and glass of beer, but they didn’t have all of the icons I wanted. Might have to get some designed.
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Ty, you make valid point about estabilshing a social network that lead to nowhere. I think that most people truly don’t realize the financial potential of there social networking groups; and yes Ty please revisit this topic again. Its a good one.
Tommy
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Hi Ty,
My plan looks just like yours … Except for #5, which I know is the most important one. I don’t want to be a “Secret Agent” but I haven’t figured out how and when to let people know that I ‘am in business’ as well. So I’m really looking forward to your insights on that.
Thanks for all you do!
Ilka
Ilka Flood´s last blog ..Are You Sabotaging Your Own Network Marketing Success
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Its funny because over the last few days I have caught myself running around all over the web (so to speak) and really getting nothing done. I had a marketing plan but I lost sight of it and started trying to find new and better ways, so your post was a very welcome call to reality.
Back to some focus and the marketing plan.
Thanks for the wake up call.
Patrick
Patrick FitzGibbon´s last blog ..Direct Marketing MLM- How To Become A Successful Internet Marketer
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Hi Ty,
Great plan.
I believe too many network marketers are getting stuck in the technicalities of Internet marketing instead of just networking with people. The combination of blogging and social media as you outline in your plan if done properly and consistently is an ideal way to network effectively and you don’t have to be an Internet technical wizard to understand either of them.
~Marcus
Marcus Baker´s last blog ..What Has This Blog Done For My Business
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Ty Tribble Reply:
July 23rd, 2010 at 11:32 am
I guess it’s my subtle way of keeping my ADD under control. I just try to keep things simple and focused. I am now racing to read your latest blog post!
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I just wrote a post on my blog and linked back to this one. As a network marketer and a social media coach I hear and see people all the time who jump into social media without a strategy or plan or who think they can try and be on 3, 4 or even more social media sites all at once and as a newbie. Thanks for the reminder.
AnnaLaura Brown´s last blog ..15 Reasons to Join Me in My Home Business
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Ty Tribble Reply:
July 23rd, 2010 at 11:30 am
Thanks AnnaLaura. I have appreciated your contribution to forums in the past and thank you for contributing here.
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Ty, I have followed you for several months, the free content on blogging is much appreciated. I am not with a network marketing company as of yet, I am a member of the Marketing Merge Professional to learn this process and business model. I believe the idea of giving great value and creating a following by giving first is a game changer and the key for future success. I have dabbled with affiliate marketing and found regardless of your product and niche your plan to connect with a target market is crucial for long term success.
Ralph
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Ty Tribble Reply:
July 23rd, 2010 at 11:29 am
Hi Ralph. thanks for your comments. I sent you an email. = )
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Hey Ty
I just read this again because this is such a challenge for me. There is SO much to take in and so many different takes on “how to”….that it’s really hard to stop learning for a moment and plan out a strategy.
Stopping isn’t the hard part it’s planning versus doing that’s hard.
The ideal is learn, plan and do right, all at once, but if you don’t stop to plan and just “do” then a lot of your action is random and therefore potentially wasted.
Enough commenting, I think I’ll draw up a weekly/daily plan!
Thanks
Mark
Mark´s last blog ..Free Report For Marketing Beginners
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Ty,you really say it as it is. Most of us are guilty of this and we need to improve in that area.Thanks for sharing this information with us.
Tomiwa´s last blog ..Why Robert Kiyosaki Thinks Network Marketing Is The Business Of The 21st Century
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Hey Ty,
It’s really great to see a network marketer who actually names their business opportunity – that makes 2 of us (?). Many people say not to do it but surely if someone believes in their business, is proud of the products or services it provides then why keep it a secret? I received a prospecting call some months back from someone who was leaving the ’9 to 5′ company we both worked for, she wouldn’t name the MLM buisness or the products – I politely declined.
Regards, Mike.
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Ty Tribble Reply:
July 29th, 2010 at 3:01 pm
If you have to keep the name of your company a secret, you joined the wrong company.
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Ty, this is great advice. It’s the avoidance of putting the cart before the horse. Someone wiser than I has said that “one must start with the end in mind”.
Jack Koetting´s last blog ..Would you like to know the secret to success in network marketing
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Ty, # 5 really hit the mark with me. I agree with all of the previous 4 strategies to get people into like and trust us. We have to remember that we can provide valuable content to our blog about our products and opportunity without being pushy and salesy.
Mick
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Ty Tribble Reply:
July 29th, 2010 at 2:57 pm
Thanks Mick. A friend of mine once told me that no one likes to be sold, but everyone likes to buy…
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Great information as always .. Content is King .. now use the plan
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Ty Tribble Reply:
July 30th, 2010 at 9:56 am
Thanks for coming by, Robert. I appreciate your comments!
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Hey thanks ty,
You really showed the correct prospective that we network marketers must have in regard to a sage game plan. FYI , after purchasing your course Mlm Blog secrets, my blog ranking has gone from the abyss of despair[7million in the rubble] to a 1.5 million day light. all in abot 20 days. Thanks Ty and Ann.
Wendell
Wendell Wilkins´s last blog ..MY BLOG HAS “PETERED OUT”…BUT…HERE’S THE SECRET TO MASSIVE BLOGGING TRAFFIC
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Ty Tribble Reply:
August 5th, 2010 at 7:39 am
Blog ranking is fun to watch but make sure you are tracking the important stuff: Engagement.
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Hello Ty,
You are correct in saying that having a marketing plan is important before worrying about what tools you are going to use.
If you don’t have a strategy then you will find yourself lost in amongst all of the tools out there.
Hey I am looking forward to your upcoming posts on introducing your opportunity to your prospects, this is probably the most sensitive aspect of network marketing, and it will be great to see how a pro like you does it
Josh@Network Marketing Consultant´s last blog ..Top Network Marketing Companies
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