As I sat down to write this blog post, something profound occurred to me. TyTribble.com has two different types of readers.
- Established marketers with a list and a blog who are looking to gather a new nugget of information that they might not have considered.
- New marketer who is just trying to get something (anything) going online.
So, I want to make sure that this post has value for both camps. Let’s see how I do.
You might have heard a saying among Internet Marketing types that the “money is in your list”.
Tips For The New MLM Internet Marketer
First, let’s see if we can help the new marketer by answer the following question:
What’s in Tarnation is a list, do I need one and how do I get one? (heh…never thought I would use the word Tarnation in a blog post did ya?)
If your blog is your home base online, the purpose of your blog is to funnel traffic to your list. You begin to build your list by creating something that people (in your niche) want, need or desire. In more simple terms, you trade something of value such as a series of videos or an eBook or in my case, Secret Internet Marketing Files for something of value from your reader, a name and email address.
Internet Marketers sometimes call this an ethical bribe. In another one of my projects, you trade me your email address and I will give you 3 hours of video training on the subject of Blogging for Prospects for free. Yes, I’m bribing you to give me your email address with 3 hours of great video content. You want to watch the videos? Enter your email address cowgirl. = )
Then once you have captured that email address you begin the process of communicating with your readers, building relationships, offering them value and gaining trust. This is where an autoresponder comes in. Your autoresponder is where you manage your list.
Tips For The Seasoned MLM Internet Marketer
If you’ve been told that the “money is in the list”, you’ve been told wrong. The money is not in the list. The money is in the relationship that you have with your list. This is why (if you subscribe to my MLM Web Secrets), you will see me sending email messages that are specifically written to engage the reader and get a response….start a conversation and believe it or not, I answer all of my responses (yes, it might take me weeks on occasion, but everyone get’s an answer).
Would you like to know the number one most opened email subject line that I use with my list?
It might surprise you…it’s:
“John, Where are you from?”
Ty, thanks you for the reminders. It seems I get wrapped up with one small aspect and forget the rest. Thanks again. =-)
Darcy!
Darcy Dullum´s last blog ..Why Do YOU Network
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Ty Tribble Reply:
July 29th, 2010 at 4:41 pm
Stick with the basics and you will win.
great content – social media traffic – build relationships – offer value
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Ty, you’re right on with both sets of tips. We all need to remember that Network Marketing is first and foremost a relationship business. Giving a bribe to start a relationship is not all bad. Both parties gain something. None of us can hide and seclude ourselves and expect to have a successful business. That is what the telephone and email is for. Too many times we don’t use either and wonder why we aren’t successful.
Mick
Mick Elrod´s last blog ..Blogging and Network Marketing
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Ty Tribble Reply:
July 29th, 2010 at 4:40 pm
Thanks Mick. That’s why offline meetings are still important to long term success and also why you see gurus who tell you never to go to another hotel meetings, speaking at hotel meetings these days. ; )
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Hey Ty,
Great reminder that the quality of your List is based on the relationship you’ve created. Everything starts with relationship building because every business is about people first. With every List, you’ll always have people that will buy from you and those that may never buy from you.
Janette
Janette Stoll´s last blog ..Easy tips to getting more leads for your direct sales business
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Ty Tribble Reply:
July 29th, 2010 at 4:38 pm
You got that right, Janette. it’s the main thing I always to get across to the newest person…the secret is not Twitter or WordPress or YouTube or Facebook, the secret is how you engage people and build relationships across all of those platforms.
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Great job Ty. I think you accomplished your goal of targeting both camps!
I could not agree with you more about the relationship aspect. To many people say the money is in the list, but really it is in the relationship. That is why spammers don’t make the most money
Again great post! Thanks for posting it.
Michael Novak´s last blog ..The Best Industry to Learn Leadership
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Ty Tribble Reply:
July 29th, 2010 at 4:37 pm
There is such a huge number of people who are just getting started in this great industry. Hopefully we can make sure that these folks get the “getting started” stuff they need, while staying on the cutting edge.
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Ty, great values and to the point. I have read many courses and books even online or offline it stated that you got to built relationship or rapport. One person who interact with you better then thousands which you do not engage in.
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Hey Ty,
Too many individuals try to say, “money is in the list.” Well, you do have to build a list…Maybe, what they were trying to say is “There is money in a list with relationship”
Chat with you later…
Josh
Josh Garcia´s last blog ..How to Tell if the Blog You Are Visiting is a DoFollow or NoFollow Blog
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Michael Reply:
July 29th, 2010 at 11:00 pm
Hi Josh, Great video over on your site. Another plugin that I use to highlight ‘nofollow’ links (among other things) on website pages is SearchStatus. Regards, Mike.
Michael´s last blog ..Avoiding the Google Slap!
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Ty Tribble Reply:
July 30th, 2010 at 9:56 am
TyTribble.com is going “dofollow” today. = )
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Hey Ty,
Besides what I learn from you about blogging what I have learned the most from you has been as a result of being on your list.
Your approach is totally unique. I remember getting the “Marcus, Where are you from?” email. It was as if I was hypnotized to reply.
It’s a funny thing, we keep on “preaching” the value of conversation as opposed to pitching when it comes to prospecting yet most of us, myself included, allow our email relationships to be far too one sided.
Thanks for the great lessons.
~Marcus
Marcus Baker´s last blog ..Three Mistakes to Avoid When Joining a Tribe
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Ty Tribble Reply:
July 30th, 2010 at 9:58 am
Thanks Marcus. Your comment just sparked a post idea. I owe you!
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Hey Ty, As a newbie thanks for taking us into account when writing for your blog. I loved the honesty about ‘bribing’ people for their email address to build your list. We all use ‘bribes’, we know it, our viistors know it but people don’t usually say it – good to see.
Thanks, Mike.
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Ty Tribble Reply:
July 30th, 2010 at 9:57 am
…as long as the bribe is ethical, it’s a fair trade.
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Hey Ty,
Great Information. That is what blogging is all about, giving great information (content) in return for the all important e-mail address. Thanks again for all that you do.
Rusty
Rusty´s last blog ..Don’t Do This- It Doesn’t Work
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Ty Tribble Reply:
July 30th, 2010 at 9:53 am
Thanks Rusty. Your most recent blog title has me racing to read your blog. Great use of curiosity. I bet that would make a great email subject line as well.
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Great thoughts, Ty.
Seems like we just had this discussion.
Ron´s last blog ..The Best Way to Get Your Website Online
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Ty Tribble Reply:
July 30th, 2010 at 9:48 am
Yes sir, we sure did!
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Great post Ty, thanks! Your reminder about the link between your list, and the relationship with the people on your list, is a good one to keep in the forefront of all internet and other marketing efforts. We still need to focus on the human element and make a real connection to build trust and increase sales. It’s easy to forget that there is a real person behind that @ sign. And I love your #1 subject line.. very enticing!
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Ty Tribble Reply:
July 30th, 2010 at 9:50 am
Some folks are so hung up on SEO, that they forget HEO (Human Emotion Optimization). You can SEO the world out of a bunch of words and get traffic, but the traffic is not worth a dime unless you connect.
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You’re right, Ty. The money is in the RELATIONSHIP that you have with your list.
I have to say that you seem to have a knack for that. Most of the posts I read don’t have the personal touch that make yours easy to read. I’m a student of copywriting and–as easy as it might sound–writing in a personal voice is very difficult for most people.
One of the best pieces of advice I ever got is to read what I write OUT LOUD before I send it. It helps a lot. Makes it clear where I sound unnatural. Also makes it easier to spot my typos and bad grammar.
Thanks again.
John Zehr´s last blog ..Are you “too SHY for MLM”
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Ty Tribble Reply:
July 30th, 2010 at 9:44 am
Great advice, John. Something like: Be the most interesting and funny “you”, you can be, right?
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John Zehr Reply:
July 30th, 2010 at 9:04 pm
Yeah. Funny and empathetic. I wrote a post once on the part that “love” plays in business. I think it takes a willingness to love others to be able to relate to them and communicate with them online.
It’s a lot like “real” life.
Maybe it IS “real” life.
John Zehr´s last blog ..Are you “too SHY for MLM”
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Hey Ty, Great tip!
By the way, a series of videos and an ebook can be used for ethical bribe. Which one do you think is more effective to get more opt-ins?
Dn
Ding Neng´s last blog ..Breaking News Singapore Sunshine Empire Scam What Can Victims Do Next
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Ty Tribble Reply:
July 30th, 2010 at 9:41 am
Ding, I don’t think that the delivery (video or ebook) of the content matters as much as what the content delivers and how it is sold (“the hook”).
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Hi Ty,
Thanks for sharing this post. I liked it when you said that “the money is in the relationship that you have with your list”
This is a great reminder to all that everything goes back to relationships. Thanks again Ty!
Sonny Lanorias´s last blog ..4 Surefire Ways To Succeed In Network Marketing
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Ty Tribble Reply:
July 30th, 2010 at 9:42 am
Yep. I would rather have one person comment and engage with me on my blog than 1,000 unique visitors who are “in and out”.
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Ty,
Your tips are soooo helpful. I passed up the chance to get MLM Blog Code and now I can’t find how to get it. Help.
John
John M. Bell´s last undefined ..If you register your site for free at
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Ty Tribble Reply:
July 30th, 2010 at 11:14 am
Thanks John,
Here is a link:
http://www.win.mlmblogsecrets.com/orderbc
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Hey Ty
You hit the nail on the head again
I am loading up on good content but have an image issue. Do you outsource all your graphics work? I’ve been doing my own and it’s terrible-I suck at it
Thanks
Mark
Mark Aylward´s last blog ..Everyone Has A Gift…But
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Ty Tribble Reply:
July 30th, 2010 at 11:16 am
Hey Mark,
I have a great guy who does ebook covers, etc.
Derek Chiodo
http://www.eCoverMakers.com
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Ty,
Thanks for the newbie portion of your post. I am a little over a year into my first network marketing venture and want to expand it online. I know virtually zero when it comes to how to get started, right down to the terminology/language that is used. The more “internet 101 mlm marketing” I can find, the better. Thanks for thinking of us “babes in the woods!” Btw I have gone through your MLM Blog Secrets and am in the middle of MLM Blog Code. It’s been good so far and I’m hoping to get through the rest of it this weekend.
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Ty, you are the master. I LOVE your SEO/HEO – I might have to borrow that, giving you credit of course.
I am part of group #1, and while I have unsubbed from DOZENS of lists, I stay on yours!
Social Networking Attracts, for sure. Blogging converts and website sell. It’s all about building the relationship at each step.
EXPECT Success!
Jackie Ulmer
Jackie Ulmer´s last blog ..MLM Mom Guilties – Balancing Business and Life
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There are very few bloggers out there that respond to every comment like you do. It really makes you stand out as someone who cares about his audience.
Carla Clayton´s last blog ..Is Social Media a Fad
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Hi Ty,
Definetly the relationship with your subscribers is the key to success.
I recommend not to sell them until the fourth or fifth email of giving free value information.
Regards,
Ramiro
Ramiro Trevino´s last blog ..How Valuable Are Your Social Networking Contacts
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Hey Ty,
Again you’ve nailed it.
Building that relationship is worth the effort it takes to learn how.
Thanks for another great post!
Susanna
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Ty Tribble Reply:
August 5th, 2010 at 7:41 am
Thank you Susanna. I appreciate your friendship!
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That was very helpful for me TY, I still have not yet gotten the hang of using my auto responder. But I recently joined The Renegade University to learn more. Thanks
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Ty Tribble Reply:
August 5th, 2010 at 7:37 am
Autoresponder training is something I have been thinking about for a long time. I am adding it to my list of to-do’s.
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Good point Ty But let me ask one quick question, What about the marketer who promote affiliate products and does’nt have a squeeze page, what alternative do they have.
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Ty Tribble Reply:
August 5th, 2010 at 10:07 pm
Tony, I would only promote affiliate products that give me access to the email address of those who opt in and contact information of those who buy. In my world, everything flows towards my Network Marketing business. if I can find value for my long term residual income by promoting an affiliate product, I don’t do it….no matter how much money I can make in the short term.
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Great post Ty,
I like the fact that you have presented this post to both established network marketers and newbies.
You can’t be more right in you message here. It is essential to build that relationship. It’s not just a matter of getting the email address and then begin your marketing right away.
If you want the sales, you need to build the trust and reputation with your prospect first.
Josh@Network Marketing Consultant´s last blog ..Top Network Marketing Companies
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