Home Copywriting Donald Trump vs. Word Salad

Donald Trump vs. Word Salad


I saw a couple of tweets today that made me think of Network Marketing presentations and pitches.

(This will help those of you involved in Network Marketing or any type of business.)

One tweet was from Hillary Clinton and one from President Trump.

By the way, I don’t care about your politics. We are working on your ability to become successful in your business.

So, first, let’s look at Hillary Clinton’s tweet:

“Donald Trump refuses to be subject to the law. The legitimacy of our elections is in doubt. The president is waging war on the truth. The administration is undermining the national unity that makes democracy possible. And then there’s the breathtaking corruption.”

This is remarkably close to the style of every typical Network Marketer:

“We have the best products in the world. Our proven system and duplication model, as you know is as important as anything else. Explosive Growth! The company leadership is phenomenal. And then there’s the the amazing compensation plan.”

It’s a bunch of hypey “word salad” tossed together in hopes of triggering someones hot button.

Hillary’s tweet will appeal to the 27% of people who have a positive opinion about her in the same way that the Network Marketing word salad will appeal to the people already involved in that opportunity. The plausibility of either quote persuading someone’s thinking outside of that bubble is next to zero.

Now, let’s look at a Donald Trump tweet:

“If the U.S. sells a car into China, there is a tax of 25%. If China sells a car into the U.S., there is a tax of 2%. Does anybody think that is FAIR? The days of the U.S. being ripped-off by other nations is OVER!”

Breaking it down, First Trump states a fact that shows high contrast. Then asks an engaging question, then offers a solution (implied in his tweet).

The lesson: If there is really something there to your product being the best, tell me why it’s the best.

Real Life Example (after learning a friend wants to lose weight):

“I’ve been using a plant based protein shake that guarantees you lose weight or it’s free…down 20 pounds so far, got more to go, but feeling great. Beats paying a bunch of money for something you never use or didn’t work for you, right?”

You’ll notice I didn’t get crazy dramatic. I keep it conversational. If I was on stage talking to 1,000 people or tweeting to 50 million people, I might have broke out the blow horn a little.

One of the big lessons I learned from my first real Network Marketing mentor was to be the best me and not try to be someone else.

Have fun, be you and stay away from the “word salad bar”. = )


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